02 4 / 2012
Who’s more annoying to deal with: tech vendors or ad folk?
Tech vendors, no question. They all lie and over-exaggerate their products’ capabilities and “how easily this will integrate into your business. Maybe three out of every 100 actually have a viable product that is clearly differentiated, and one out of those three actually provide an accretive, important service. Most are just over-funded, VC-backed tech geeks that wouldn’t really understand how most people truly interact and engage with technology — and we haven’t even discussed how many have no clear path to revenue."